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Invitation by TAITRA to Tour Exhibition Facilities in Taiwan

The Taiwan External Trade Development Council invited Julia Douglas, managing editor of MICE in Asia for a four-day trip to Taipei, to find out more about the convention and exhibition facilities and services available in the capital of Taiwan. Arrangements were also made to meet exhibition and event industry players in the city and, a one-to-one interview with Walter Yeh, the executive vice president of TAITRA. She also had the opportunity to experience first hand, the spa services offered by Chang Gung Memorial Hospital – Taiwan is now looking at expanding medical tourism into the country.

As a small country, Taiwan is fast becoming a business tourism destination. The country, hosts several major international exhibitions such as on bicycles, electronic, manufacturing and green environment.

TAITRA a non-profit foundation works with business and trade associations in Taiwan and the government, to promote the country’s industry abroad, as well as international trade. The exhibition industry has become Taiwan’s platform in promoting products and services of the country.

Currently, Taipei is ranked as number two best destination in Asia and eleven in the world according to the 2010 ranking by ICCA. In terms of organising congresses, Taiwan is number four in Asia and 23rd in the world.


Itinerary of the four-day tour covers a visit to Taipei International Convention Center, Taipei World Trade Center Nangang Exhibition Hall and Taoyung Chang Gung Memorial Hospital Health Center of Traditional Chinese Medicine. MICE in Asia would like to thank TAITRA for organising the trip and to Paul Chen, Nina Wang, Jean Chen, Sophie Lai, Michelle Chen, Peggy Chang, Agnes Lan, Patty Lu, C.K. Tao, Cheng Ying-Huei and Afra Liu (both from the Tourism Bureau, Ministry of Transportation and Communications R.O.C), Doctor and Becky Chuang from Chang Gung Memorial Hospital. Our appreciation also goes to Walter Yeh, executive vice president of TAITRA for taking time off for the interview with our managing editor, and the lunch hosted by Yih Jyh Kang, executive director of TWTC Nangang Exhibition Hall.