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Training Programme on Towards a Better Understanding of the Meetings, Conference and Events Industry

MICE in Asia organised a training programme on meetings, conferences and events for two days on November 4 and 5 at the Borneo Convention Centre Kuching. About 40 delegates consisting of hoteliers, academician, meeting planners, event organisers, incentive destination managers and sales and marketing personnel of convention venues attended the programme. It was entitled: Towards a Better Understanding of the Meetings, Conference and Events Industry.

Two speakers took to the stage - Eunice Gan a MICE trainer based in Bangkok and and Bert van Walbeek, a regular motivational speaker well known in the Asia Pacific region. Four sessions of training were conducted by Gan while Walbeek spoke on the 10 commandments of MICE destination marketing and the importance of selling one’s destination.

The two-day training programme was in collaboration with The Ministry of Tourism and Culture Sarawak, Sarawak Convention Bureau and UCSI University, Sarawak Campus.

Trainer Eunice Gan conducting session four of the MICE programme.
Q & A time with trainers Eunice Gan and Bert van Walbeek.
With participants of the two-day training programme.