Posted Date : 01 Dec 08
In an official ceremony on November 13, HKTB announced the establishment of its Meetings and Exhibitions Hong Kong (MEHK) office. It was held at the Jockey Club Creative Arts Centre witnessed by government officials, trade partners and close to 100 local and international media including MICE in Asia attended the event.
In conjunction with opening of the new MEHK office, members of the media were brought to a familiarization tour of Hong Kong’s new MICE venues such as: the Jockey Club Creative Arts Centre (JCCAC), which was originally a printing factory; dinner at The Pawn, a colonial building in Wanchai which has been converted into a restaurant; morning Tai Chi exercise at The Peak; team building in Disneyland Hong Kong; and participated in a Cantonese Opera workshop at the Tai Pa floating restaurant. The tour ended with a cocktail and dinner on board a junk in the middle of Hong Kong harbour.
The MEHK office will consist of three teams to offer dedicated services for the Meetings, Incentives, Conventions and Exhibitions segments. In supporting MICE organisers, the MEHK office will mobilise the collaboration of different sectors of the community to devise customised solutions and value-added hospitality offers. The office will also work closely with members of the Alliance Group, including Hong Kong Trade Development Council, Invest Hong Kong and Hong Kong Economic and Trade Offices to maximise synergy.