One of the top global e-commerce marketplace providers 11street, who has 400,000 sellers serving over 30 million consumers worldwide recently held a media appreciation dinner. At the same time, the media was briefed on the findings of its latest nation-wide survey of consumers in Malaysia.
According to the survey, 95 percent of Malaysians are positive about online shopping, suggesting that technology is playing a big role in the establishment of e-commerce. E-commerce is proven to be a go-to outlet for many Malaysians who feel good about the possibilities of purchasing things online. The briefing conducted by Hoseok Kim, chief executive officer of Celcom Planet the company who host 11street, mentioned that the youth of the nation, are already beginning to digitize and eventually e-commerce will be aiding brick-and-mortar stores.
The survey was also conducted to gauge the spending pattern of Malaysians in celebration of the Hari Raya festive season. Rising cost of living in the country, was discovered, not a hindrance to spending for the celebration. However, Malaysians are becoming more prudent and smarter with their spending. There is also a growing trend of shifting to e-commerce platform for better money saving options.