To attract more visitors to Kuala Lumpur, the capital city of Malaysia, and to differentiate it from other capital cities within Asia, the Kuala Lumpur City Hall has launched a destination brand that trades on the city’s distinctive advantage of contrasts and diversity.
The destination brand and positioning is a summation of the city’s key attributes such as: the contrasting history and heritage, from the early days of being a small tin mining trading town, to the metropolis city it is today; colonial influences add to the landscape of historical and contemporary architecture which are visible side by side in the city; traditional Malay houses at Kampong Bahru against the backdrop of the world’s tallest KL Twin Towers and the city skyline; and century old Sultan Abdul Samad building at Dataran Merdeka surrounded by modern structures.
There is also the multi ethnic composition of Kuala Lumpur that intensifies the city’s diverse attractions, not to mention the culinary options in the city, which are endless from the street food available at every corner of the city to the array of charming fine dining restaurants of international standards.
Contrasts of the multi ethnic festivals that bring colour to the city’s soul and cultural experience of Malay festivities, Indian celebration of Thaipusam and Deepavali (Diwali) and the Chinese Lunar celebrations, are all extremely different in its religious and cultural contents.
Kuala Lumpur has a variety of attractions ranging from culture, heritage and places of interest, shopping, entertainment, nature and adventure and luxury travel - all of which will complete the diversity that the visitor will experience in the city.
During the launching by the mayor of Kuala Lumpur, Datuk Seri Hj Mhd. Amin Nordin on April 25 at the Kuala Lumpur Convention Centre, he mentioned that this is, the first time the city is given a destination brand with the aim to drive more travel and tourism into Kuala Lumpur.