Berlin Tourismus & Kongress GmbH and Dubai Business Events will be participating for the first time at the show, together with six other new Swiss entities among which are tourism and convention bureaus from Geneva, Lausanne, Montreux Riviera, Lake Geneva, Lucerne and Zurich Tourism.
Ralf Ostendorf, Director Market Management of Berlin Tourismus & Kongress GmbH explained the motivation behind exhibiting at IT&CMA 2015 for the first time, “Our first experience with IT&CM Events was at IT&CM China earlier in Shanghai this year, and it proved to be a successful show for us. We are looking forward to the same success at IT&CMA 2015, as we see a lot of potential for Berlin as a MICE destination in Asia.”
He continued, “visitBerlin has intensified marketing activities in Asia for the past years to develop new incoming markets for tourism to Berlin. The city is not just a leading tourism destination, but is also one of the leading destinations worldwide in the MICE business. We believe that IT&CMA is a well-positioned platform for us to learn more about the MICE industry in Asia-Pacific and nurture our popularity in the region.”
IT&CMA 2015 will be held from September 29 to October1 at the Bangkok Convention Centre located at CentralWorld. For more information, log on to www.itcma.com