Confidence in the exhibition was seen through the support from industry exhibitors, notably from new participants, destination and convention and visitor bureaus. This year’s showcase featured 122 new exhibiting companies, with many of these new companies coming in under the various convention bureaus and national pavilions, including new participating countries of Jordan, India and New Zealand.
Japan’s private MICE sector has also chosen IT&CMA and CTW Asia-Pacific to stage a comeback to the MICE scene. To help position the destination to international buyers, event organisers have clustered all participating Japanese exhibitors on the show floor. Similarly Singapore is represented by 15 private sector organisations, 10 of which were clustered into a dedicated Singapore pavilion to promote the destination. Taiwan has also doubled their confidence in the event with twice the booth space this year coinciding with their exclusive MEET TAIWAN networking event, to maximise their reach to local buyers and media.
There was also an increase in MICE visitors with the bulk of arrivals coming from Thailand, Indonesia and Malaysia.