Reflecting on the growing demands of travelling abroad for sports like cycling, diving, golfing, hiking and skiing, a Sport Tourism Pavilion will be staged at the ITE & MICE show this year.
The pavilion is set up to help visitors in finding information, service providers and products of sport tourism from travel agents, specialists, tourism boards, hotels and resorts. For easy identification, the pavilion will have its own colour scheme, banners and posters, and an information stand with lists of exhibitors, as well as seminars. To promote further this industry, ITE & MICE will publicise and have advertisements on sport tourism.
There were already sport tourism exhibitors in previous ITE & MICE such as on skiing in Japan, cycling in Taiwan, and destinations that are popular for golfing, hiking and adventures. This year the pavilion hopes to attract even more related exhibitors.
ITE & MICE exhibition is from June 13 to 16 at the Hong Kong Convention & Exhibition Centre.