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IT&CM India Exhibition Opens its Doors to International and India MICE Delegates

The first official business day of IT&CM India began with the event’s keynote address by veteran industry speaker Martin Sirk, the chief executive officer of International Congress and Convention Association (ICCA). He addressed a packed house, and spoke about competitiveness in the international MICE space, and about how a nascent market like India needs to up its game to compete effectively.

He urged destinations and companies to leverage the power of teams, develop their service touch points and technology, harness their intellectual talent and use creativity to truly compete on an international level.

This was followed by a joint official press conference by IT&CM India and CIC. Chander Mansharamani, the vice chairman of ICPB in his speech expressed positivity about the future of India MICE. “The Ministry of Tourism is aware of the opportunity in MICE tourism and has taken a number of initiatives to make India a preferred MICE destination.”

Addressing the hot topic of the Indian visa application process, he said, “The government has taken many proactive steps to make it easier for many countries to obtain visas on arrival. These changes will be put into effect very soon.”

Over 5,000 business appointments took place from August 20 to 23. The event was held at the India Expo Centre & Mart situated in Delhi’s National Capital Region of Greater Noida, India.